Bill McDermott, CEO of SAP Americas, shows you how to create a sales team of winners
By Kim Wright Wiley
In 2002, SAP America was going nowhere. The U.S. and Canadian subsidiary of the German software giant had gone through five CEOs in six years and revenue was growing at less than half the rate of the company’s European division. The market buzz was all about dot-coms out of California, and SAP, whose software focused largely on mainstream functions such as accounting and manufacturing, seemed like a big yawn.
But that was before Leo Apotheker, president of customer solutions and operations, and the Executive Board of SAP AG brought in Bill McDermott as CEO of SAP America.
McDermott, then 41 years old, joined SAP America in September 2002 and immediately set about creating a sales machine that was second to none. During the next four years, the stock price of SAP would rise from $9.75 to $54. The market cap would increase 400 percent to $55 billion. Employee turnover (after an initial bloodletting) would drop from 40 percent to 10 percent. Now the dot-coms are foundering and SAP has become the leading business brand in the field, racking up record profits year after year.
It's a stunning reversal of fortunes. But how did McDermott and his team do it? What makes the SAP Americas' team one of the most successful teams in the region - and how can you get what it's got?
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