By Jefferson Graham, USA TODAY
SAN JOSE, Calif. — For Bruce Chizen, it all started at his dad's Brooklyn appliance store.
"Getting to watch my dad, in retrospect, taught me more about business than anyone else in my life," recalls Chizen, the CEO of software giant Adobe Systems (ADBE). "His business was all about loyalty and word of mouth. He would do anything for the customer."
Chizen has brought that same customer focus to Adobe, where he's been CEO since 2000. The company is known for three of the world's most popular products: Adobe Photoshop for image editing, Adobe Reader to access PDF files, and Flash for viewing video on the Web.
Under Chizen's leadership, revenue has doubled to $2 billion. Today, Adobe is riding high, thanks to a decision Chizen made last year that effectively doubled his customer base. He acquired rival Macromedia for $3.4 billion, bringing Flash and popular Web publishing tool Dreamweaver into the Adobe family.
Wall Street applauded the move. The company recently reported better-than-expected third-quarter results and announced that it will roll out next month a new version of its Acrobat software, which companies use to create PDFs. The stock is up 9% since the announcement.
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