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Selling to Various Personality Types

You sell to many different types of buyers, how can understanding their personality type help you in the sales cycle?

Years ago while at Lawson, I took a Myers Briggs training class, that not only aided in your ability to determine your buyer’s personality type, but then how to sell to this "type". I love to learn and I love employing new strategies in my quest to “work smart”.
I realized that I was employing some of the tactics already, and felt comfortable in doing so. My own style is to be not reactive but observant in a sales call.
I know some of my peers in that class had absolute breakthroughs, and the training helped them moving forward.

So with that said, I wanted to share a few articles around personality types and how this knowledge can help in your selling.

Persuading Various Personality Types

Personality Type Online Quiz

Boost Sales by Honing in on personality Types

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Comments

Userful blog. Thanks!

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