Linked in- does it increase sales? And How?
9 Million people around the world in over 130 industry's utilize Linked in, however are they getting any value from the social network? I have received invitations to connect from peers in past sales organizations, but how can Linked in make me more money as a sales rep?
First, let me show you an example of the network. I currently have 130 "connections" in my network. I either invited them or vice versa. If I wish to connect with Friends of this initial network, that allows me access to 75,100+ more people.
I can also reach additional users through a friend and one of their friends yeilding 1,989,400+ more poeple
So the Total users I can contact through an Introduction is 2,064,700+
Not Shabby, but how can I best use this network?
Well Linked in is a wealth of information, and if your prospecting into a certain industry, they actually have people broken down into regional and industry groups- and you have the ability to search in this venue. Not only that, you can get introduced or if you have thier e-mail address, send them an invitation to be part of your network.
Guy Kawasaki wrote a great piece on his blog regarding the Ten Ways to Use Linked in- read the article and learn how you can maximize your network and really get the value out of Linked in.