BI Vendor Target's Mid Market
Business Objects, itself rumored as an acquisition target by Oracle, is offering software for midsize businesses named Crystal Decisions, a company it acquired in 2003.
Information week reports that Business Object's will begin actively targeting companies under 1 billion in revenue. It's about time!
As I read this, I am reminded of my own experience in a start up Mid Market BI group at SAS. Sadly SAS abandoned their efforts, but the experience reveiled to me the value of BI within a smaller organization.
Smaller organizations usually have quite the lofty growth goals, and knowing how they are "really" doing is a vital tool to allow them to effectively strategize to meet these goals. There is not as much of a margin in error to swallow a bad business move, so the importance of BI can be huge.
I had one client who wanted to sell their products at Wal Mart, but knew they needed to run a tight ship to even get in the "ring". They planned to utilize a BI tool to help them measure their true margin and allow them to know how they could be competitive in their pricing. They also wanted to see a true picture of their distribution process, to help streamline that. Without a BI tool, they were just guessing blindly.
I am glad to see BI vendors like Business Objects catering to the Mid Market- read more about it in the information week article-
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