techslog

I recently came across an article with some good points on cold calling. I think we all want to see some validation that cold calling does not work and it is ineffective- but this article won't reveal that information. I know we all hate the act of cold calling and feel there has got to be a silver bullet in reaching our potential clients that is not so cumbersome. This article might help put this into perspective for you- cold calling succes stories article

I can say that while I might dread the act of cold calling- I too, have many success stories around finding the right person, and the right circumstance and building a relationship from that call- which in turn proved to be quite lucrative. The point in the article that the the customer who calls you, is also calling your competitors is very valid- and I have gotten into some serious price battles and worse over these circumstances.