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Pass It On: Say It and Sell It

No amount of research and preparation is going to drive home a sales presentation if the rep's voice and demeanor are weak or ineffective. Kate Peters, a voice coach in Yorba Linda, Calif., and author of Mastering the Vocal Elements, offers the following tips to a better vocal impact.

Pace Yourself

Maintain a pace of talking slightly faster than conversational speech to appear confident and full of energy. But slow the pace down when making a point—pace variation keeps listeners engaged.

Practice Your Pitch

That is, the pitch of your voice. More pitch variation makes a speaker sound friendlier and more engaging.

Crank up the Volume

A lower voice indicates a lack of interest on your part, which will surely result in the same for your client.

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